"Buyumix" TV Commercials Campaign (Ulkutay)

Between 2011 and 2013, I held the role of Senior Lead TD at Ulkutay Creative in Istanbul, where I was responsible for leading the creative and technical direction of some of the studio’s most demanding commercial productions. My work spanned every major phase of high-end TV commercial development, from on-set VFX supervision to lighting, rigging, rendering, compositing, and effects, often owning the entire technical pipeline. I was deeply involved in shaping the visual and creative identity of multiple flagship campaigns, including the “Makadoo” pilot and a series of prominent commercials for brands like Ozmo and Buyumix. I led the visual and technical execution for “Ozmo Club,” “Ozmo Cornet,” and “Ozmo Cornet Strawberry,” driving look development and effects while managing both pre-production and on-set workflows. My contributions to “Buyumix Mother” and “Buyumix Takotak” included not only technical direction but also direct involvement in compositing and simulation. Beyond hands-on production, I served as Production Supervisor on projects such as “Buyumix” and “Ozmo Ogopogo,” ensuring both creative consistency and delivery quality across departments. I also mentored junior staff and helped raise the overall standard of the team’s output. My time at Ulkutay was marked by a strong blend of creative leadership and technical precision, pushing the limits of what a compact, fast-paced studio could achieve. Full portfolio links for this period are available at ulkutay.net.

Here are the TV commercials campaign I worked for Buyumix brand: